Here are some tips that will help you create an effective link building strategy.
1. Know the Difference
When it comes to link building, a number of strategies are used. Some are legal while others are not recommended by the search engine so they become illegal. The right way to use link building is to follow what Google recommends. If you want to build a business and grow your brand, you should only use legal methods. Never go after illegal or Black Hat SEO because that will ruin your business.
2. Outreach Relevant Sites
To get backlinks, you will need to get your content published on relevant niche websites. Find out all relevant but high domain authority sites where you can get backlinks from. Outreach to the bloggers and editors with emails and convince for guest posts. Once they accept your request, you should work on your content. All the best and relevant sites should be approached for link building.
When it comes to choosing the best backlink service, you must read reviews.
3. Create Killer Content
Content is the king and it defines your success as well. The editors love to publish quality content and they are always willing to offer backlinks where you want. But all they need is the quality content that is according to their instructions, offers information and is interesting. Avoid promotional stuff while doing guest blogging because this is what editors find irritating.
4. Create a Blog
Every website must have its own blog. When you will get traffic from link building, the visitors should have something to search on the site. There should be interesting as well as informative content to let them navigate on the site and spend more time. This is called user engagement. The blog should be updated every days and it must offer best quality content.
5. Create Visual Content
Apart from guest blogging, you can also earn quality backlinks from visual content. This includes videos and infographics. Many sites just accept infographics. You should search some best sites where you can post infographics. Create amazing infographics with information for the users and you will get a lot of backlinks as well as social shares. Videos are also great when it comes to link building and getting more traffic.
6. Use Directories
Directories are the sites where information about brands and businesses with their details are listed. These directories are helpful for the new users and your potential customers. They will get to know about your business as well as sites. Add your site to all the relevant directories. You can also take help from the best backlink services to do all the legwork for you.
7. Fix Broken Links
With the passage of time, you will notice some links are broken on other as well as your own blogs. These are called broken links. This happens when a page or website section is not accessible or available to the users. Find out all such broken links and replace them with new backlinks. This is one of the best things for backlinks. You can boost your traffic within days if you manage to fix all the broken links. Many people have done it and the practice is still useful.